In this age of instant social media gratification, validation and societal approval most youngsters are changing the way they are in order to fit idealised beauty norms.
However, not 23-year-old Shraddha Gurung, who aims to change the way we think about the social parameters of being ‘beautiful,’ and ‘good looking’.
Through her channel, she encourages people to feel comfortable in their own skin and bring out the best facets of their personality and embrace their uniqueness.
Popularly called ‘lilmissgurung’ on her official Instagram page and YouTube channel, Shraddha creates meaningful and authentic content, to inspire individuals to not be ashamed of who they are and how they look.
From easy-to-do makeup tutorials at home and skincare routines, to the kind of comfort food to eat, Shraddha helps people find joy in the simple things that life has to offer. She tells her viewers not be swayed by the popular definitions of beauty and not to follow trends blindly. Instead, they should learn to be kind and practice inclusivity.
A passionate advocate of mental health and due to the fact that she has faced anxiety, bullying, and body shaming in the past, she has a series called ‘We need to talk’ which helps youth come to terms with issues they are struggling with and learn how to address them.
Her series garnered over a million views on her YouTube channel, and provided Shraddha with a loyal fan following. The young influencer currently has over 107 K followers on Instagram, and nearly 40 K subscribers on her YouTube channel.
In an exclusive interview with YS Weekender Shraddha Gurung, who is beauty and body positive influencer talks about the importance of being comfortable in your own skin, how mental health awareness is the need of the hour, and some of her favourite segments she has shot on her Instagram Official and YouTube channel.
YSW: What inspired you to become a beauty and body positivity influencer post college?
SG: My job at Popxo! I didn’t realise my own potential till I started making those beauty videos there.
I saw this gap between real skin and bodies and what was falsely advertised as ideal standards of beauty and that always bothered me.
I knew that I wanted to make a positive difference with my online brand and hopefully help bridge this gap.
YSW: What does beauty mean to you?
SG: For me, it’ has always been a means of self-care but now it’s more than that.
Beauty is my purpose and mission in life now. I wish to make the idea of beauty as comfortable and empowering as possible for every single person who ever interacts with me online or offline, regardless of age or gender or any other societal construct.
YSW: What are some of the make-up products you like to use most in your videos, and why did you choose these brands?
SG: I love a lot of brands, but I’ve been the most loyal to my Benefit eyebrow pencils, my Makeup Forever and Bobbi Brown and Nykaa Foundation, my PAC…